Hotel Complex ZARA
Bansko

Dear partners,

We are pleased to share several important developments that represent one of the most significant enhancements to the product of Hotel Zara – Bansko in recent years. The hotel is entering a clearly defined phase of modernization, which your guests will begin to feel distinctly as early as the upcoming season.

At the heart of this transformation is the addition of two highly distinguished culinary professionals to our team.

The first is Chef Panayiotis Koutsouvelis, one of the most respected names in Greek gastronomy. With extensive international experience, a distinctive style and exceptionally high standards, he is poised to elevate our culinary product to an entirely new level. His approach introduces a completely new culture in our kitchen: meticulous product selection, balanced flavours, modern presentation and strict professional control at every stage of preparation.

Joining him is Chef Simeon Stoyanov – the first chef in Bulgaria to host his own culinary television show, and a professional who has led the kitchens of some of the country’s most elite hotels. With more than 20 years of national and international experience, Chef Stoyanov is renowned for his leadership, his ability to build strong kitchen teams and his creation of modern, highly rated menu concepts.

The presence of two chefs of such calibre positions Hotel Zara in an entirely new category on the culinary map of Bansko.

Under their combined leadership, we are developing completely new menus based on premium products, refined flavour profiles and a modern Mediterranean direction. The expected results are clearly measurable: higher guest satisfaction metrics, stronger overall impressions and a visible uplift in online ratings and reviews. Enhancing the guest experience is our central priority this season.

This culinary transformation is further supported by a refreshed restaurant environment – a more modern style, a more pleasant atmosphere and elevated comfort, ensuring that the new menus are presented in a setting that reflects their upgraded quality. This forms a key part of our wider strategy for a full product upgrade and more competitive market positioning.

Another major step forward is the involvement of Evia SPA & Wellness – one of Bulgaria’s leading wellness and hotel management companies, operating over ten premium spa facilities in some of the country’s most prestigious hotel resorts. Their professionalism, proven standards and long-term expertise will significantly elevate the wellness services at Hotel Zara, bringing greater structure, consistency and refinement to our guest experience.

In parallel, we are implementing a modernized internal management structure designed to ensure higher operational efficiency, faster response to guest needs and stronger quality control. Our entire team now works in alignment with unified service standards, ensuring consistency and improved guest satisfaction.

And most importantly – this is only the first step. In the near future, we are planning a complete modernization of the hotel’s interior and design, including guest rooms, corridors, public areas and decorative elements. This represents a key milestone in our long-term strategy for strong market positioning and for elevating Hotel Zara into a higher segment within the Bansko market.

We are confident that all these improvements will have a direct and positive impact on your clients, their overall experience and the hotel’s competitive standing within your catalogues and platforms.

Thank you for your trust and long-standing partnership. We remain at your disposal for any additional information, presentations, menu descriptions or materials needed for your systems.

Kind regards,
Ivan Nestorov
General Manager
Hotel Zara – Bansko